Blogs Details

Oct 07th, 2022

Dubai-based Oman Insurance has gone for a change of name – ‘Sukoon’.

The biggest insurer in Dubai, Oman Insurance, has taken on a new identity – ‘Sukoon’, which translates into peace of mind.
“In the last three years, we carried out extensive market research and brought together some of the world's best-in-class rebranding experts to guide and advise us,” said Jean-Louis Laurent Josi, CEO.
“We have gone through several focus groups, interviews, and surveys. We tested dozens of names, logos and colours to finally select Sukoon. This rebranding represents a new, exciting chapter for us following our successful transformation in the past years, centered around building a rock-solid company and delivering an unrivalled quality of service to our 800,000+ clients.”
The word translates as peace of mind in three languages - Arabic, Urdu and Hindi. “Sukoon is a new starting point where leveraging our foundations, we will develop an exceptional insurance platform," said Jean-Louis Laurent Josi, CEO. "We will achieve this by investing massively in our transformation with dozens of projects in the pipeline focused on digital, partnerships and international development, notably with our Lloyd’s syndicate."


Benjamin F. Jones

Adjunct Lecturer of Innovation & Entrepreneurship